Why Viridia

Why Viridia Analytics

Six reasons owners switch, all of them about the jobs you book, not about us.

The short answer

Owners switch to Viridia for one system instead of fifty logins, one team instead of five vendors, and no more missed leads. It is run by Kevin Rogers, who spent five years inside Yelp's ad business, and Nate Koenig, who managed $2.5 million in client ad spend there. The Viridia Partnership is $897 a month, month to month.

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Kevin RogersFounder · Five years inside Yelp's ad business

Six reasons

Reasons to work with Viridia Analytics.

You already pay for leads. This makes sure you don't lose them.

Ad spend, Yelp fees, years of word of mouth. Every call, text and Yelp message gets answered, so the money you already spent turns into booked jobs.

One system, not fifty logins.

Calls, texts, leads, follow-up and invoices in one place, on your phone.

One team, not five vendors pointing fingers.

No more playing middleman between the ad guy, the site guy, and the software guy. One team owns the whole thing.

We build the hard parts with you.

The AI receptionist and the workflows, all in your voice, built with you on a call. Not templates handed over as homework.

Works the same solo or with a crew.

You and a truck, or five crews. Same system, same setup.

Month to month. We earn it every month.

No contracts. If it stops being worth it, you leave.

Who's behind it

Built by people who've workedboth sides of it.

Viridia didn't come out of a marketing agency. It came from doing the work, then learning how to sell it.

Kevin Rogers
Founder

Five years inside Yelp's ad business as a Senior Elite Account Executive, running ad accounts for home service businesses. Before that, a shower installer and cabinet finisher.

Knows how Yelp ad accounts are run from the inside, and builds campaigns against jobs booked, not clicks.
Founded Viridia Analytics in north Phoenix. He is who you talk to on the 15-minute call.

Kevin on LinkedIn

Nate Koenig
Director, Client Partnerships

Formerly a Mid-Market Client Partner at Yelp in Scottsdale, managing $2.5 million in client ad spend for mid-market and national advertisers.

Experienced at scaling local businesses with pay-per-click (CPC) campaigns, from single-location shops to national franchise programs.
Plans every campaign around return: KPI reporting, pixel tracking and what each dollar booked, not just clicks.

Nate on LinkedIn

In the field

Years on the tools: cabinet finishing and installation, shower remodels, pest control. Sixteen-hour shifts to hit a deadline, and the standard that a job only counts when it's done right.

Behind the campaigns

Former Yelp reps who onboarded home service owners and managed their ad campaigns directly. Almost no one has done both.

Credentials

Yelp Advertising Premier Partner.HubSpot SEO certified.

As a Yelp Advertising Premier Partner, we can get you into Yelp's current promotions for new and increased ad spend. The people building your site and writing what Google reads are HubSpot SEO certified. We are also a Scottsdale Area Chamber of Commerce member.

Viridia Analytics is a Yelp Advertising Premier Partner and an independent agency; it is not owned by or affiliated with Yelp Inc.

From Phoenix clients

284%more leads in 30 days for a Phoenix landscaping companyRead the case study →28estimates booked end to end by AI in 30 days, inside Yelp quote requests, for TFP LandscapingRead the case study →$15kclosed-won in the first 30 days, from AI-booked painting estimates aloneRead the case study →

FAQ

Questions about Viridia

Who runs Viridia Analytics?

Kevin Rogers, the founder, spent five years inside Yelp's ad business as a Senior Elite Account Executive, and before that worked as a shower installer and cabinet finisher. Nate Koenig, our Director of Client Partnerships, was a Mid-Market Client Partner at Yelp, managing $2.5 million in client ad spend.

Is Viridia part of Yelp?

Viridia Analytics is a Yelp Advertising Premier Partner and an independent agency; it is not owned by or affiliated with Yelp Inc.

Where are you based?

North Phoenix (85050). We work with home service businesses across the Valley, from Buckeye to Queen Creek.

Do I have to sign a contract?

No. Everything is month to month. If it stops being worth it, you leave.

Do I have to manage five different vendors?

No. One team handles Vesaya, the receptionist, the Yelp ads and the website, so you are not stuck between companies blaming each other.

Who builds my AI receptionist?

We do, with you, on a setup call. It is built in your voice, with your services and your service area, not handed over as a template.

Last checked October 20, 2026

Phoenix metro · Month to month

Worth fifteen minutes?

We look at where your leads go today and tell you straight if this helps.

Book a 15-min call Call (623) 300-0708