The Viridia Blog
The Viridia Blog.Plain advice for home service owners.
Short, practical articles for home service owners on answering every lead, replying faster on Yelp and judging what your marketing really costs per booked job. Written by Kevin Rogers, who spent five years inside Yelp's ad business.
Articles
Start with the one that sounds like your week.
Missed call text-back: what it is and why it matters
Why Phoenix businesses miss so many calls, what the text says, and the math on what a missed call costs.
Read the article Cost comparisonAI receptionist vs. human receptionist: what it actually costs
A formula you can fill in with your own wage, the hours each one covers, and where a person still wins.
Read the article Yelp adsWhy response time makes or breaks your Yelp ads
Why slow replies waste ad spend, how to measure your own reply time, and what to fix first.
Read the article LandscapingFaster Yelp replies, more landscaping estimates
The seasonal rush, what to ask about turf, irrigation and cleanup requests, and how to book the site visit.
Read the article Choosing helpHow to choose a marketing agency
Questions to ask, red flags, and the one number to judge any agency on: cost per booked job.
Read the articleFAQ
Questions owners ask
Who writes the Viridia blog?
Are the numbers in these articles real?
Where should I start if I'm missing calls?
Where should I start if I'm spending on Yelp ads?
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Related pages
Phoenix metro · Month to month
See if you're a fit
Fifteen minutes on where your leads are getting dropped and whether this is worth doing. If it's not, we'll say so.