Local Services Ads · Phoenix
Local Services Ads managementfor home service businesses in the Valley.
Local Services Ads (LSA) sit at the very top of Google for plumbers, roofers, HVAC companies and other trades. You pay per lead, not per click. We get you through Google's checks, set them up for the work you want, and make sure every lead gets an answer.
Local Services Ads are Google ads for home service businesses that show above the regular results and charge per lead: a call, message or booking. Viridia Analytics sets them up and manages them for businesses across the Valley, from Google's screening to the monthly report.
What a Local Services Ad looks like.Your name, the badge and two buttons.
You don't write these ads. Google builds them from your profile: your business name, the areas you serve, your hours and the Google Verified badge. The person searching taps Call or Message, and that contact is the lead you pay for.
So the work is in the profile: the right job types, the right areas, accurate hours, and someone ready to answer.
12 years in business · Serves Glendale, Peoria and Surprise
Open 24 hours
How you're charged
You pay per lead.Here is what Google counts as one.
From Google's own help page on how leads work.
Calls
A call you answer, or call back and talk to. A missed call during business hours counts if the caller stays on more than 20 seconds.
Messages and bookings
Texts, emails and voicemails from customers count. So do booking requests, in the US and Canada.
What doesn't count
Spam, duplicates and invalid calls aren't charged. The same customer contacting you again within 15 days isn't charged twice.
That's why answering matters so much here: a missed call during business hours can still cost you a lead. We set ad hours to when someone can pick up, or set up an answering service for the hours you can't.
Before your ads run
Google checks you first.Then you get the Google Verified badge.
New advertisers have to pass Google's screening and verification before ads run. What Google asks for depends on your trade and area: things like your business license, insurance and background checks. Google now shows one badge for every advertiser who passes: Google Verified. It replaced the older Google Guaranteed badge, and the money-back guarantee that came with it has ended.
- We tell you which documents your trade needs before you start
- We set up your profile so the checks don't stall on a mismatch
- If you were verified before, your badge carries over and there's nothing to redo
Straight from the source
Read it in the platform's own words.
- Local Services Help: About the Google Verified badge
One badge for all advertisers, after screening and verification. - Local Services Help: How leads work
Which calls, messages and bookings count as a paid lead. - Local Services Help: Automated lead credits
How Google credits leads it judges invalid or low quality.
Links checked October 27, 2026. Platforms change their rules often; we keep up so you don't have to.
What we do
What we do in your account.
Named, not vague.
- Your profile set up in your business's name, or a cleanup of the one you have
- Job types turned on for the work you want, and off for the work you don't
- Service area set to the cities and ZIP codes you actually drive to
- Budget and ad hours set to when someone can answer
- Every lead rated in the account, which Google uses to tune the leads you get
- Credits watched: Google now credits invalid and low-quality leads on its own, and we check they show up
- A monthly report: spend, leads, cost per lead, booked jobs where we can track them, and what we change next
What changes in 2026
They are moving into Google Ads.Same ads, new controls.
Google is moving these campaigns out of their own dashboard and into Google Ads. Here is what Google says changes and what stays the same.
| Question | What changes | What stays the same |
|---|---|---|
| Where you manage it | Inside Google Ads, not the old Local Services dashboard | Ads show in the same places on Search and Maps |
| Budget | Weekly budgets become daily averages | You still pay per valid lead, not per click |
| Bidding | Manual bidding goes away; one target cost per lead per campaign | No keywords: targeting is still by job type and area |
| Reports | Old performance reports don't carry over | Past leads move to the new Leads page |
| Business details | Name, address and hours sync from your Google Business Profile | Your Google Verified badge transfers |
Google is moving US home service trades like plumbing, HVAC, roofing and pest control first, starting in August 2026, with more businesses in late 2026, and emails advertisers 14 days before. Download your old reports before the switch. We do that and set up the new campaign for our clients. Google's page on the move
Who it fits
Built for the trades.Not for restaurants or shops.
Emergency trades
Plumbing, HVAC, electrical, garage doors and locksmiths. People call the first business that looks verified and open now.
Project trades
Roofing, painting and remodeling. Leads come in as calls and messages for estimates, and the badge helps a stranger let you in.
Recurring services
Cleaning, pest control and pool service. A steady flow of new customers, at a cost you can see per lead.
Not a home service business? Google Ads and Facebook and Instagram ads fit local shops instead.
FAQ
Questions about LSA
What are Google Local Services Ads?
What happened to the Google Guaranteed badge?
Can I get money back for bad leads?
Should I run Local Services Ads or Google Ads?
Do I own my LSA account?
Can you guarantee leads?
Last checked
Related pages
Phoenix metro · Month to month
See if you're a fit
Fifteen minutes on your trade, your area and what you spend now. If LSA isn't a fit yet, we'll say so.