Facebook and Instagram · Phoenix
Facebook ads for local business,and Instagram, in one plan.
These ads work when they reach the people who live and work a few miles from you. We run Meta ads on Facebook and Instagram for businesses across the Valley, built from your real photos, with a budget you set.
Viridia Analytics runs Facebook and Instagram ads for local businesses across the Valley. We aim them at people a few miles from you, build them from your real photos around an offer worth acting on, and check them every week.
What Meta ads are
Facebook and Instagram are one ad system.Meta runs both.
Meta ads show in people's Facebook and Instagram feeds, stories and reels. One account, one budget, both apps. Nobody typed a search, so the ad has to stop the scroll and give a reason to act today.
People near you
We aim your ads at people within a few miles of your shop or the area you serve. A salon in Tempe doesn't need to pay to reach Surprise.
A reason to act
They work when you have something to say: an offer, an opening, an event, a new service or a seasonal special. "We exist" is a hard ad to make pay.
People who already looked
Someone visited your website and left. With the Meta pixel on your site, and their consent, your ad can show up in their feed later and bring them back.
What a local Facebook ad looks like.A real photo, an offer and one button.
This example ad is for a salon. It shows in the feeds of people who live within a few miles, says one thing worth acting on, and has one button that goes straight to booking.
- Aimed at people living nearby, not people passing through
- One offer with a deadline, not a list of everything you do
- A photo from your business, not stock
- A button that goes to booking, a call or a message
New in Tempe? Your first cut and style is 20% off through Sunday. Book in 30 seconds.
What we do
What's in Meta ads management.
Named, not vague. Here is what we do in your account.
- Your ad account set up in your business's name, or a cleanup of the one you have
- Audiences by area: the miles around your location or the ZIP codes you serve
- Ads made from your real photos and videos, not stock pictures, with plain words
- Offers, openings, events and seasonal specials planned around your calendar
- Lead forms or messages, so people can reach you without leaving Facebook or Instagram
- The Meta pixel and conversion tracking on your site, behind a cookie consent banner
- Weekly checks on costs, leads and which ads are wearing out; budget moved to what works
- A monthly report: spend, reach, leads, messages and what we change next
Where in the Valley
We run them for businesses in Phoenix, Scottsdale, Glendale, Peoria, Chandler, Mesa, Gilbert, Tempe, Queen Creek, Buckeye, Surprise, Goodyear.
Own a restaurant, salon, gym or shop? Advertising for local businesses covers which platforms fit which kind of business.
Kinds of ads
Four kinds we run most.Each one fits a different goal.
Offer ads
A first-visit deal, a seasonal special or a tune-up price, shown to people nearby with a deadline.
Message ads
The button opens a chat in Messenger or Instagram. Good for salons, studios and anyone who books by conversation.
Lead form ads
A short form inside Facebook or Instagram, filled with the person's details. Good for estimates and consultations.
Come-back ads
Shown to people who visited your website and left, if they accepted cookies. A reminder, not a chase.
Which kinds fit which business: restaurants, salons, gyms and shops or home service businesses.
Meta or Google first?
If people search for you right now,start with Google.
Someone with a leaking water heater searches Google. They don't scroll Instagram hoping a plumber shows up. When the need is urgent, search ads and Local Services Ads usually come first. Meta is the better first move when you have something new to show and people don't know to look for it yet.
Google usually comes first when
The job is urgent, people already know what they need and they type it in: repairs, emergencies, "near me" searches.
Google Ads in PhoenixMeta usually comes first when
You have an offer, an opening, an event or a look to show off, and the people nearby just don't know about it yet.
Advertising for local businessesWho sees your ads.Set by area, in Meta's own words.
Meta lets an ad reach people living in an area, people recently there, or people traveling through. For a local business we almost always pick people who live nearby, and set a radius around your address or the ZIP codes you serve.
Straight from the source
Read it in the platform's own words.
- Meta Business Help: Use location targeting
Reach people living in an area, recently there, or traveling through. - Meta Business Help: Location selection in Ads Manager
Set a radius around your business address.
Links checked October 27, 2026. Platforms change their rules often; we keep up so you don't have to.
FAQ
Questions about Facebook and Instagram
Are Facebook ads worth it for a local business?
Do you run Instagram ads too?
Do I need to make the photos and videos?
Do you track people who visit my website?
Can you guarantee results from Facebook ads?
Last checked
Related pages
Phoenix metro · Month to month
See if you're a fit
Fifteen minutes on what you sell, who your customers are and what you spend now. If these ads aren't worth it for you yet, we'll say so.