Local business advertising · Phoenix Valley
Advertising for local businesses,restaurants, salons, gyms and shops.
Advertising for local businesses comes down to one thing: getting people who live and work near you through the door. We run Google, Facebook, Instagram and Yelp ads for local businesses across the Valley, with a budget you set and a straight report every month.
Viridia Analytics runs Google, Facebook, Instagram and Yelp ads for restaurants, salons, gyms, auto shops, retail stores and clinics across the Valley. We aim them at the people who live and work near you, give them a reason to come in, and send you a straight report every month.
Local advertising, plainly
Your customers are a few miles away.Your ads should be too.
A shop, a restaurant or a studio lives on the people nearby. So local advertising is about three things: showing up when they search, giving them a reason to come in, and not paying to reach people who never will.
Show up when they search
"Brunch near me," "oil change Gilbert," "nail salon open now." Google search ads and Yelp put you in front of people deciding today.
Give them a reason to come in
Facebook and Instagram ads show a new menu, an intro offer or an event to people nearby who weren't looking yet.
Pay only to reach people nearby
We set the miles around your location or the ZIP codes your customers come from, and the hours you're open.
A local ad, up close.Someone deciding where to go tonight.
Search ads catch people at the moment they choose. This example is for a cafe: the ad matches the search, says where it is and when it's open, and gives a reason to pick it today.
For people who aren't searching yet, a Facebook or Instagram ad does the same job in their feed. See a Facebook and Instagram example.
Fresh tortillas, real coffee and a shaded patio on Gilbert Road. Open 7 AM to 2 PM every day.
By business type
Which ads fit which business.A starting point, not a rule.
Every business is a little different. This is where we usually start, and the first month tells us where to move the budget.
Restaurants and cafes
Meta ads, Google Ads, Yelp ads
Instagram and Facebook show your food to people nearby before they decide where to eat. Google and Yelp catch people already searching for a place to go tonight.
Salons, spas and barbers
Meta ads, Google Ads, Yelp ads
People look at the work before they book, which makes Instagram a natural fit. Google catches "near me" searches, and a Yelp page fills open spots from people comparing shops.
Gyms and studios
Meta ads, Google Ads
Intro offers and class launches do well on Facebook and Instagram, aimed at people a short drive away. Google catches people searching for a gym or a class nearby.
Auto repair
Google Ads, Yelp ads
When the check engine light comes on, people search. Google search ads and Yelp are where the urgent jobs come from. Meta can help with seasonal service offers.
Retail shops
Meta ads, Google Ads
New arrivals, sales and events, shown to people near the store. Google catches people searching for what you carry, and Meta brings back people who visited your site.
Clinics and practices
Google Ads, Meta ads
People searching for care nearby usually start on Google. Health ads have extra rules on Google and Meta, so we keep the wording and targeting inside them.
Where our results come from so far
Our results so far are with home service businesses; local shops get the same process. The same weekly checks, the same budget rules and the same monthly report. When we have results from shops and restaurants, we'll show them on our case studies page.
What we do
What's in local business advertising.
Named, not vague. Here is what we do for you.
- A plan for which platforms fit your business, and how to split the budget
- Ad accounts set up in your business's name, or a cleanup of the ones you have
- Ads from your real photos, with your hours, your address and your offers
- Targeting by the miles around your door or the ZIP codes you draw from
- Call, form and message tracking, so we count customers, not just clicks
- Weekly checks on costs and leads; budget moved to what works
- A monthly report: spend, calls, messages, store visits where we can track them and what we change next
Before the ads: your listing and your site
Most people check your Google Business Profile and your website before they come in. If your hours are wrong or your site is slow on a phone, ads pay to send people to a dead end.
We do both: Google Business Profile setup and websites. We run ads for businesses in Phoenix, Scottsdale, Glendale, Peoria, Chandler, Mesa, Gilbert, Tempe, Queen Creek, Buckeye, Surprise, Goodyear.
Where we run ads
Four places to advertise.Most local businesses start with one or two.
Google Ads
Search ads that show when someone nearby types what you sell. You pay per click.
Google Ads managementFacebook and Instagram
Ads in people's feeds within a few miles of you. Good for offers, openings and events.
Meta adsYelp ads
We are a Yelp Advertising Premier Partner, and our team used to work at Yelp.
Yelp ads managementViridia Analytics is a Yelp Advertising Premier Partner and an independent agency; it is not owned by or affiliated with Yelp Inc.
Local Services Ads are only for home service businesses.
FAQ
Questions about advertising for local businesses
How should a local business advertise?
Do you work with restaurants, salons and shops?
How much should a local business spend on ads?
Do I need a website to advertise?
Can you guarantee results?
Last checked
Related pages
Phoenix metro · Month to month
See if you're a fit
Fifteen minutes on what you sell, where your customers come from and what you spend now. If ads aren't worth it for your business yet, we'll say so.