Landscaping · Phoenix · Client since July 2025
TFP Landscaping: 284% more leadsand instant responses, with one system.
In 30 days with the Viridia setup, TFP Landscaping, a Phoenix landscaper with 18 years in business and no office staff, went from replying in 4+ hours to replying instantly. Leads rose 284% to 242, 179 of them from Yelp, the AI booked 28 estimates on its own, and TFP reported a 39.95% close rate on the estimates that were booked.
The business
One owner, several crews,no one in the office.
TFP Landscaping is a Phoenix landscaping company with 18 years in business. One owner runs multiple crews, with no office staff. They advertise on Yelp, and they have been a Viridia client since July 2025.
The problem
Leads went coldbefore anyone could reply.
With the owner on job sites all day, the average response time was more than 4 hours. Yelp ad spend was being wasted, because homeowners who asked for a quote had moved on to whoever answered first.
What we set up
The full Viridia setup.
Three pieces, built to work together so every inquiry gets an answer in seconds, even outside business hours.
Yelp ads, tuned by area
Yelp ads management with GEO tuning, so the campaigns targeted high-value neighborhoods.
Instant replies on quote requests
An AI that answers Yelp Request a Quote messages right away, confirms TFP does the work and books the estimate inside Yelp.
Automated lead handling
Every inquiry gets answered in seconds, even outside business hours.
Results
The first 30 days.
Lead and traffic numbers come from the Yelp account. The close rate is reported by TFP.
Where the 242 leads came from
Page visits reached 376, with 288 (77%) from Yelp ads. Of the 242 leads, 179 (74%) came from Yelp ads. Messages were the biggest group, which is why instant replies mattered so much.
| Lead type | Leads |
|---|---|
| Messages | 123 |
| Calls | 53 |
| Website visits | 41 |
| Other leads | 25 |
| Total | 242 |
28 estimates, booked without the owner touching the phone
The AI booked 28 estimates end to end, directly inside Yelp Request a Quote. Replacing a 4+ hour lag with an instant response caught homeowners while they were still actively looking to hire. TFP reports closing 39.95% of the estimates that were booked.
Holding its own against the big names
TFP's Yelp page drew more page views than similar landscaping businesses, and the area-tuned campaigns let a one-owner company compete with high-volume brands like Moon Valley Nurseries.
The owner's words
“I'm getting more jobs with the same ad spend. The auto response system is booking me almost 10 new estimates per week, and almost half of them become clients.”
What's next
Twelve months in, Yelp is still sending work.
Over the last 12 months, Yelp ads have generated an additional 582 leads for TFP Landscaping. Some of the searches that were trending up, and that TFP's ads captured:
Searches for “landscaping” were up 40%.
FAQ
Questions about the TFP results
How did Viridia help TFP Landscaping get more leads?
What results did TFP Landscaping see in 30 days?
What does the 39.95% close rate measure?
Did TFP have to hire office staff?
Would this work for a smaller landscaping company?
Last checked
Related pages
Phoenix metro · Month to month
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